We chat with Femi Falodun, CEO at ID Africa and ED at BHM Group about the importance of storytelling in effective marketing. Why is storytelling essential, how can small businesses…
“Sometimes the questions are complicated but the answers are simple.” Dr. Seuss Most people tend to shy away from the legal side of the creative arena because it all seems…
Cover image and valuable insights from PICHA's talented in-house photographer, Kat Grudko. Posing Guides One of the quickest ways to level up your game would be to look for posing…
We’ve entered the decade of the visual economy surge. People everywhere are consuming visual content that defines their point-of- view and connects with them meaningfully. Winning brands will be those…
Tell your story…. Photo credit PICHA/Mohamed Abdulrahman photography …because no one will do it for you and the competition out there is fierce. Many photographers, especially introverted ones, find being…
Image credit: #PICHAcontributor Janet Orilua So you want to participate in the PICHA challenge but you're finding it a bit hard to talk to people or choose what to say?…