Image by PICHA contributor, Emmanuel Obuobi | Written by PICHA's social media manager, Teshie Ogallo. With the rise of COVID-19, social media has now become an essential marketing tool for…
We chat with Agbons Igiewe, General Manager at Ziza Digital, about the ins and outs of influencer marketing: What is influencer marketing? How effective is influencer marketing and what are…
We chat with Obianuju Olorunmola, Marketing Communications Specialist at Vodacom Business Nigeria, about strategising for competitive advantage. How do you stand out? How do you ensure what you offering differs…
Image credit: PICHA contributor Christin Nzobedila Bela It's that time of the year again! As we all start to brainstorm our festive marketing campaigns to end 2020 on a high…
Image credit: Woman reviewing her notes from the Melanin Modern Collection, Copyright: Rodrigue Ako With the COVID 19 pandemic, a lot of small businesses are wondering how they are going…